Volvo Introduces Luxury “Excellence Child Seat” Concept | Europe Outlook

For most parents, installing and removing the child seat, fiddling with the harnesses and making sure their child is safe, secure and comfortable, can often prove to be the stressful element of any vehicular journey.

Instead the seat will be used to help protect the neck and spine of the child, giving them a better chance of escaping unscathed.

“We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience”, said Tisha Johnson, Chief Designer Interiors at Volvo Cars Concept and Monitoring Centre.

Volvo Cars’ design team has completely re-imagined how children could travel safely in cars in the future.

The Volvo XC90 has taken a child-focused step on from the previous Lounge Console concept which saw the front seat replaced by a footrest, TV, table and storage.

Both concepts are born from the XC90 Excellence, a new four-seat version of Volvo’s new-generation SUV that promises a higher grade of comfort and luxury – in exchange for a slightly smaller passenger capacity. Volvo’s seat also offers the advantage of being able to maintain full eye contact with your baby from the back seat.

According to Volvo, this setup is also supposedly safer due to the way the seat is positioned, meaning that in the event of a crash, the child won’t be thrown face forward. Moreover, it provides storage for small items beside the seat and a storage space underneath for diapers, blankets, or other larger items and enough space for a tote bag at the front of the seat under the dashboard. The company has said that it aims for nobody to be seriously injured in one of its cars by 2020, and so numerous innovations like a pedestrian airbag and auto-braking have made their way onto Volvo’s production vehicles.

“For us the safety, convenience, and emotional factors outweigh everything else”. Volvo XC90 also has heated cup holders to warm a bottle.

“We see a direct connection between luxury and emotional wellbeing”. Thomas Broberg, who is Senior Technical Advisor for Safety for Volvo vehicle Corporation, says Volvo has always been paying great attention to child safety and has always been innovative.

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p style=”text-align: center;”>Volvo is Making Cars a Lot Safer for Kids

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