This time, Swift’s point of contention is Apple Music’s initial three-month trial period for users, in which artists will receive nothing.
Taylor Swift announced Sunday morning that she will be withholding her “1989” album from Apple’s streaming service, Apple Music, upon the service’s launch later this month. It’s not just smaller, independent labels that are complaining about Apple’s refusal to pay artists any royalties during the initial three month free trial period. “Please dont ask us to provide you with our music for no compensation”. “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” she writes.
Shift thinks that three months period is quite a long time to go unpaid, and it is also not fair to ask someone to work for nothing. By hosting both a streaming service and the main hub for buying digital music, Apple cannot lose.
In typical T-Swiz style, she went to Tumblr to address the situation, and to write an open letter to the company explaining why she won’t feature her music on the service. “We don’t ask you for free iPhones”, she wrote. We simply don’t respect this particular call. She closes the open letter asking Apple to reconsider its policy. Swift is already successful without streaming services, but her stance isn’t necessarily just because she would not be compensated.
“Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans”. Instead, her decision to keep her latest album off of Apple Music is out of protest on behalf of younger artists who can not survive without the royalty payments. Instead, it’s a fight for artists who are just getting their start or attempting to break through. “I think [Apple Music] could be the platform that gets [paid streaming] right”.
After that, Apple will pay 71.5 percent of subscription revenue to music rights owners in the United States and an average of 73 percent outside the United States, Apple executive Robert Kondrk told Re/code. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but won’t get paid for a quarter of a year’s worth of plays on his or her songs. They respect Apple, but are too afraid to speak out against the deal.
Swift pulled her entire music catalogue from Spotify last November, saying music streaming had “shrunk the numbers of paid album sales drastically”.
Apple plans to charge $9.99 a month after the 3-month trial.
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