Google launches company to tackle the woes of city life

Google Fiber, the high-speed broadband service, is one of the innovations that rolled out at the beginning of the year in more than a dozen of southeastern U.S. cities.

The project will aim to increase the quality of public transport, cut the cost of living, and lower energy use, but it is yet unclear how it will do so. “With Sidewalk, we want to supercharge existing efforts in areas such as housing, energy, transportation and government to solve real problems that city-dwellers face every day”. “Making long-term, 10X bets like this is hard for most companies to do, but co-founder Sergey Brin and I have always believed that it’s important”.

The company’s CEO will be Daniel Doctoroff, a ex- investment banker and executive who led New York City’s economic development program as deputy to then-Mayor Mike Bloomberg. Although Google didn’t say anything about how much they are investing in this project Page remarked that the sum of money is modest. Siemens is another company that has long been focused on infrastructure and technology in the frame of building resilient cities.

Google CEO also said that Sidewalk Labs will work extensively by “developing and incubating urban technologies”, which will be aimed at bettering city life. And the company will encourage other companies to partner with Google, which will undoubtedly rake in some major investment.

“New technologies are already transforming commerce, media and access to information”, Doctoroff said in a statement.

Google is now an integrated part of the internet, but the company has also brought to life several notable inventions, that will take our generation into the future.

Google is really a company that has started small, as a web search engine, and that has reached ground-breaking proportions with projects like Google X, that focuses on research and that has come up with so many innovative inventions meant to improve the lives of people, such as the special spoon that helps patients suffering from Parkinson’s disease feed themselves or bionic limbs for amputees.

In a Google+ post Wednesday, Google CEO Larry Page announced the formation of Sidewalk Labs, which has the lofty goal of trying to make city life better for all.

“We hope that Sidewalk will play a serious position in creating know-how merchandise, platforms and superior infrastructure that may be carried out at scale in cities all over the world”.


p style=”text-align: center;”>Google launches company to tackle the woes of city life


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