In a multi-year deal, made public July 14, Verizon will acquire a large slate of digital programming from the millennial-focused media company, including original programming produced by Vice exclusively for Verizon.
As part of its deal with Vice, Verizon said it’s getting a “curated selection” of videos that run across Vice channels, including the brand’s new original interview series Autobiographies, which profiles various tastemakers and cultural icons.
Vice Media, whose edgy reportage has become popular with young people, won an Emmy award previous year for outstanding informational series or special for its HBO series VICE.
“The media landscape is experiencing a seismic shift in storytelling, audience, immediacy and platforms”, said Terry Denson, VP of content strategy and acquisition at Verizon, in a statement.
Verizon has not announced a specific launch date for the service, which will include “ad-sponsored data” and live and on-demand content. While the service will be network-agnostic, it will likewise be optimized for Verizon’s mobile network.
Verizon has stated its upcoming antithetic video service may offer content due to the National Football League and Pixar Animation’s AwesomenessTV product. In June, Verizon acquired AOL Inc., making a $4.4 billion bet that a push into mobile video and targeted advertising can help it find new growth avenues.
Mobile users are increasing at a much faster pace than one can expect, and this is why companies are coming up with their service plans to watch mobile videos rather than opting for monthly cable subscriptions. But so far, the wireless giant hasn’t revealed a whole lot of information about the new service’s business model.
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