New T-Mobile Family Plan Gives Each Member 10 GB

“We’re bringing sanity to family plans and peace of mind to data-hungry families”, said T-Mobile CEO John Legere this week in a statement, “because that’s what the Un-carrier does”.

T-Mobile today announced an addition to its Un-carrier line of customer perks with a new family plan aimed at providing each member of the family with 10GB of 4G LTE data per person. From there customers can add new lines, each with another 10GB of their own, for $20 each.

As with all Simple Choice plans, customers who sign up get access to all the other benefits of being a T-Mobile subscriber. Until Labor Day T-Mobile is giving you the fourth line for free, thus the total for four people is $120. So a four-person family can each get 10GB of data for $120 – or $30 a person – while the promotion runs. “Leave it to Verizon to push a plan that gives you a pile of data you can’t use unless you fork over more in hidden fees”.

As with all T-Mobile plans, this is just the high-speed data allotment. However, the new offering dislodges an existing family plan offer from T-Mobile that doled out unlimited voice, texting and data for two lines for the same price. A similar data bucket with 40 GB of shared data across four lines now runs $360 per month. “So, when they say $80, they actually charge a family of four at least $140”.

Sprint is also promoting a five-line plan that includes 20 GB of shared data for $100 per month for the first year, with the per-line access fees waived as part of the promotion. Once your data per month is used up, your speed decreases – the plus side is you still have “unlimited data” to use.

However, there remains concern that T-Mobile US’ rampant growth has so far not resulted in a significant financial return as the carrier continues to post net financial losses.

Ltd time offer; subject to change. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation.


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