T-Mobile’s most popular smartphones are available with JUMP!
T-Mobile is giving its smartphone upgrade a serious boost.
This is better for T-Mobile than you keeping your phone and paying some intense amount of dollars to upgrade to a different device.
But for people who want to buy an iPhone 6 today and will want to trade it in for the next iPhone 6S (or whatever it will be called) whenever Apple releases its next smartphone, the Jump On Demand plan is attractive. What’s more, because there’s no EIP, you will not have the same obligation to pay at least 50% of the phone’s retail price. Expect to hear more from the mobile operator in the not too distant future.
JUMP! On Demand will launch this Sunday (28 June). AT&T and Verizon never did. If you don’t plan on upgrading all of the time, then this may not be the plan for you, unless you don’t mind paying off the rest of the phone after the 18 months is up.
Separately, and for a limited undisclosed period, T-Mobile is offering a 16GB iPhone 6 for $15 a month, when you trade in your current device.
T-Mobile and the famously profane Legere made those tricks and traps vanish for the Uncarrier’s subscribers, and sometimes pushed the competition.
“Whatever will make your life better – that’s what we’re going to do”, said T-Mobile chief marketing officer Andrew Sherrard. It is a lease plan and not a device installment plan.
“Jump on Demand is T-Mobile’s way of getting into the device-leasing business while simultaneously satisfying customers who desire easier, more frequent smartphone upgrades”, said Tammy Parker, an analyst at Current Analysis. On Demand if they like. You’ll no longer have to pay an extra $10 per month, since the ability to upgrade when you like is included. So if you’d like that device, you pay nothing out of pocket in store, and then pay $15 per month for 18 months. Late/non-payment fees may apply.
The original Jump was the second Uncarrier program announced two years ago. In addition, customers can pay off their JUMP! It also keeps the monthly payment for handsets lower.
JUMP! was so disruptive, the carriers were forced to roll out their own knock-off “early upgrade” programs. Verizon wasn’t available for comment. The program isn’t open yet to online orders or third-party retailers. “This lets you say, ‘I get a brand new smartphone whenever I want it.'”. (See T-Mobile: Might As Well JUMP and T-Mobile’s JUMP is Live.). Legere goes on to say “you can swap your phone out any time you want”.
As America’s Un-carrier, T-Mobile United States, Inc.
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