LOS ANGELES, US – Animated comedy Minions, a prequel to the Despicable Me movies featuring three tiny, villainous creatures, scored big at the North America box office over the weekend, as indicated by industry estimates Sunday, July 12. Though it is the fourth animated flick to do so, it only bested “Shrek 2” and “Toy Story 3” that got $108 million and $110.3 million, respectively, but not “Shrek the Third“, which holds the record of $121.6 million.
The army of adorable yellow characters has managed to push back “Jurassic World” and “Inside Out” to second and third level respectively at the box office.
The movie’s success was not left to fate, as the studio partnered with Snapchat, McDonald’s, and Amazon for its publicity. The Pixar film about a young girl coping with the emotions of a life-changing event has brought in $435.4 million globally since opening in mid-June. The film about a bunch of high school students who decide to revive a cursed school play only cost $10 million to make and didn’t receive much (if any) promotion ahead of its premiere, so its performance is probably considered a win by anyone involved. The studio is the leader in market share thanks to hits like “Pitch ideal 2” and “Fifty Shades of Grey“, and has two films that have crossed $1 billion at the global box office with “Furious 7” and “Jurassic World“. Jon Hamm and Sandra Bullock are the only stars in the film. Next in its sights: “Furious 7” ($1.511-billion). As a matter of fact, Universal planned to release Despicable Me 3 in 2017 as well as other films Illumination Entertainment. The reason for the big growth between films is clear: Minions is all about the minions.
Beyond that Dergarabedian said the “Despicable Me” spinoff strategy “was a brilliant one for Minions because those particular characters resonated with audiences”.
Warner Bros. executives say the film is a modestly priced single, but was an important showcase for writers and directors Travis Cluff and Chris Lofing.
Taking the fourth spot was action-packed sci-fi fantasy Terminator Genisys, which brought in $13.7 million in its second weekend. Although Illumination is notorious for keeping their film budgets modest ($74 million for Minions), the marketing campaign behind the film was certifiably ginormous, at $593 million.
So last week we didn’t give you a box office report. However, in ninth comes a surprise entry in Baahubali: The Beginning (estimated $3.6 million).
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